Watches · Bags · Jewellery

The independent guide to luxury icons.Their stories, prices and where to buy.

Start with one of these six. Open any of them for the story behind the piece and a price record in which every figure has a date and a public source.

The icons

Browse by category

63 pieces with dated price histories. Open a card for the price chart. Many also carry the story of the piece and its official price in other countries.

Chanel+139%since 2016

Chanel Classic FlapMedium/11.12

$11,700

Apr 2026 · 9.2% a year

Hermès+44%since 2016

Hermès Birkin 25Togo

$13,500

2026 · 3.7% a year

Hermès+37%since 2016

Hermès Birkin 30Togo

$14,900

2026 · 3.2% a year

Louis Vuitton+78%since 2017

Louis Vuitton Neverfull MMMonogram

$2,240

May 2026 · 6.4% a year

Louis Vuitton+83%since 2013

Louis Vuitton Speedy 30handle-only, Monogram

$1,630

Apr 2025Stale · 5.1% a year

Louis Vuitton+17%since 2022

Louis Vuitton Speedy Bandoulière 30Monogram, M46980

$2,040

May 2026 · 3.7% a year

Rolex+27%since 2020

Rolex Submariner Datesteel, 116610LN → 126610LN

$11,350

Oct 2026 · 3.6% a year

Rolex+36%since 2016

Rolex Cosmograph Daytonasteel, 116500LN → 126500LN

$16,900

Oct 2026 · 3.0% a year

Cartier+121%since 2008

Cartier Love Bracelet (classic)

$7,950

Mar 2026 · 4.5% a year

Rolex+10%since 2024

Rolex GMT-Master IIsteel 126710, Oyster bracelet

$11,800

Oct 2026 · 3.6% a year

Rolex+13%since 2020

Rolex Datejust 41steel 126300, smooth bezel, Oyster

$8,950

Oct 2026 · 1.9% a year

Rolex+31%since 2024

Rolex Day-Date 40yellow gold 228238

$50,400

Oct 2026 · 10.3% a year

Rolex+6%since 2025

Rolex Oyster Perpetual 41steel, ref. 134300

$7,050

Oct 2026

Rolex+6%since 2025

Rolex Sea-Dwellersteel 126600

$14,550

Oct 2026

Rolex+8%since 2023

Rolex Explorer 40steel 224270

$8,350

Oct 2026 · 2.3% a year

Audemars Piguet+0%since 2026

Audemars Piguet Royal Oak 15510STSelfwinding 41, steel

$31,900

Sep 2026

Patek Philippe+18%since 2022

Patek Philippe Nautilus 5811/1Gwhite gold

$82,021

Feb 2026 · 5.0% a year

Omega+7%since 2025

Omega Speedmaster Moonwatch310.30.42.50.01.001, Hesalite, bracelet

$7,800

Oct 2026

Omega+8%since 2025

Omega Seamaster Diver 300M210.30.42.20.03.001, blue, bracelet

$6,700

Oct 2026

Hermès+22%since 2023

Hermès Kelly 28Sellier, Epsom

$14,400

Jan 2026 · 6.9% a year

Hermès+26%since 2023

Hermès Kelly 25Retourne, Togo

$13,700

Jan 2026 · 7.9% a year

Hermès+31%since 2023

Hermès Mini Kelly 20Sellier, Epsom

$11,400

Jan 2026 · 9.4% a year

Hermès+8%since 2024

Hermès Constance 18Epsom

$9,700

Jan 2025Stale

Hermès+31%since 2023

Hermès Picotin Lock 18Clemence

$3,975

Jan 2026 · 9.5% a year

Hermès+10%since 2023

Hermès Evelyne III 29Clemence

$4,025

Jan 2025Stale · 5.0% a year

Hermès+36%since 2023

Hermès Mini LindyClemence

$9,050

Jan 2026 · 10.8% a year

Chanel+72%since 2021

Chanel 2.55 Reissue225, medium

$11,700

Apr 2026 · 10.9% a year

Chanel+41%since 2021

Chanel 19 Bagsmall

$7,200

Apr 2026 · 6.8% a year

Chanel+40%since 2021

Chanel Boy Bagold medium

$7,400

Apr 2026 · 6.6% a year

Chanel+31%since 2021

Chanel Classic Wallet on ChainWOC

$3,850

Apr 2026 · 5.8% a year

Chanel+40%since 2021

Chanel Classic Mini Rectangular Flap

$5,600

Apr 2026 · 6.6% a year

Louis Vuitton+8%since 2024

Louis Vuitton Keepall Bandoulière 55Monogram

$2,780

May 2026

Louis Vuitton+10%since 2024

Louis Vuitton Alma BBMonogram

$2,000

May 2026

Louis Vuitton+9%since 2024

Louis Vuitton Speedy Bandoulière 25Monogram

$1,980

May 2026

Dior+25%since 2021

Lady Diormedium, Cannage lambskin

$6,500

Aug 2026 · 4.1% a year

Dior+16%since 2021

Dior Saddle BagOblique jacquard

$4,400

Jul 2023Stale · 6.3% a year

Goyard+17%since 2022

Goyard Saint Louis PMGoyardine

$1,890

Sep 2026 · 3.4% a year

Cartier+16%since 2023

Cartier Juste un Clou Braceletsmall model, yellow gold

$4,180

Oct 2026 · 4.4% a year

Cartier+12%since 2023

Cartier Love Bracelet (small)

$5,300

Oct 2026 · 3.2% a year

Van Cleef & Arpels+16%since 2024

Van Cleef & Arpels Vintage Alhambra Bracelet5 motifs, yellow gold, mother-of-pearl

$5,350

Oct 2026 · 5.6% a year

Rolex+10%since 2024

Rolex Submarinerno date, 124060

$10,050

Oct 2026 · 3.7% a year

Rolex+10%since 2024

Rolex Explorer II226570

$10,600

Oct 2026 · 3.5% a year

Rolex+9%since 2024

Rolex Air-King126900

$8,150

Oct 2026 · 3.3% a year

Rolex+12%since 2024

Rolex Sky-Dwellersteel and white gold, 336934

$17,750

Oct 2026 · 4.2% a year

Rolex+11%since 2024

Rolex Oyster Perpetual 36126000

$6,750

Oct 2026 · 3.8% a year

Cartier+24%since 2023

Cartier Santos de Cartiermedium, steel, WSSA0029

$8,400

Oct 2026 · 6.2% a year

Grand Seiko+11%since 2024

Grand Seiko SnowflakeSBGA211

$6,900

Oct 2026 · 5.5% a year

Chanel+12%since 2025

Chanel 25 Bagsmall, calfskin

$6,700

Apr 2026

Louis Vuitton+11%since 2024

Louis Vuitton Pochette MétisMonogram

$2,840

May 2026

Louis Vuitton+10%since 2024

Louis Vuitton OnTheGo MMMonogram

$3,400

May 2026

Louis Vuitton+9%since 2024

Louis Vuitton NoéMonogram

$2,010

May 2026

Louis Vuitton+11%since 2024

Louis Vuitton Nano SpeedyMonogram

$1,960

May 2026

Fendi+17%since 2022

Fendi Baguettemedium, brown FF jacquard

$3,850

Apr 2026 · 4.5% a year

Prada+84%since 2015

Prada Galleriamedium, Saffiano

$4,400

Aug 2026 · 5.4% a year

Bottega Veneta+20%since 2023

Bottega Veneta Andiamomedium, Intrecciato

$5,900

May 2026 · 5.7% a year

Chloé+9%since 2025

Chloé Paddington2025 relaunch, grained leather

$2,990

Oct 2026

Hermès+29%since 2023

Hermès Oran Sandal

$900

Jan 2026 · 8.7% a year

Tiffany & Co.+14%since 2025

Tiffany HardWear Large Link Braceletyellow gold

$15,500

Jan 2026

Van Cleef & Arpels+5%since 2025

Van Cleef & Arpels Vintage Alhambra Pendantyellow gold, onyx, VCARA45800

$2,970

Oct 2026

Cartier+13%since 2025

Cartier Tank Mustlarge, steel, WSTA0136

$3,900

Oct 2026

Vacheron Constantin+24%since 2022

Vacheron Constantin Historiques Cornes de Vache 195538.5 mm, pink gold, 5000H/000R-B059

$72,500

Oct 2026 · 5.3% a year

Ray-Ban+25%since 2018

Ray-Ban Aviator ClassicRB3025 L0205, gold frame, G-15 green lenses, 58 mm

$191

Jun 2026 · 2.8% a year

Christian Louboutin+22%since 2022

Christian Louboutin So Kate 120black patent calf leather, ref. 3130694BK01

$945

Oct 2026 · 4.6% a year

$4,900Chanel Classic Flap, May 2016
$11,700The same bag, Apr 2026

The bag more than doubled at retail in under a decade. The fastest riser on this index is the Chanel 2.55 Reissue, at 10.9% a year. The slowest, the Rolex Datejust 41, still climbs 1.9%.

Price history

Chanel Classic Flap

Every sourced US price since 2016. Hover a step for its date and source.

$0$2k$4k$6k$8k$10k$12k$14k20172019202120232025May 2016: $4,900Oct 2019: $5,800May 2020: $6,500Jan 2021: $6,800Jul 2021: $7,800Nov 2021: $8,800Mar 2023: $10,200Mar 2024: $10,800Aug 2025: $11,300Apr 2026: $11,700

One feature among others

Where it costs less

Official shelf prices across 10 countries, converted at ECB rates, with an estimated visitor price after the tax refund. ECB rates of 23 Oct 2026. Estimates, not quotes.

ItemPortugalCheapest for visitorsVisitor priceSaving vs PT
Rolex Oyster Perpetual 41steel, ref. 134300€7,05020 Oct 2026Japan€5,413est.−23%
Rolex Datejust 41steel 126300, smooth bezel, Oyster€8,90016 Oct 2026Japan€6,854est.−23%
Rolex Explorer II226570€10,60016 Oct 2026Japan€8,165est.−23%
Rolex Explorer 40steel 224270€8,35016 Oct 2026Japan€6,433est.−23%
Rolex Submarinerno date, 124060€10,05016 Oct 2026Japan€7,743est.−23%
Rolex Oyster Perpetual 36126000€6,70016 Oct 2026Japan€5,162est.−23%
Rolex Submariner Datesteel, 116610LN → 126610LN€11,30016 Oct 2026Japan€8,717est.−23%
Rolex Sky-Dwellersteel and white gold, 336934€17,65016 Oct 2026Japan€13,623est.−23%

See all 30 comparisons Savings calculator

Press & data

Houses

Browse by brand

Official wordmark, founding city and year, and signature pieces we track. All 20 houses.

See all houses

Guides

Guides & analysis

Longer reads on the icons. The full list is on the guides page.

Resale

Birkin resale value

What resellers ask for five Hermès bags, against the boutique price.

Watches

Cheapest Submariner

Official rolex.com prices by country, tax refunds and pre-owned asks.

Bags

Is the Classic Flap worth it?

Ten years of US prices and what caviar and lambskin resell for.

Bags

Birkin vs Kelly

Design differences, sizes and sourced 2026 prices.

Watches

Submariner: 7 details

What Rolex’s own pages point to. Not a fake-spotting checklist.

Prices

Rolex costs in 2026

Official US list prices by model, every figure dated.

 Resale

What holds its value

Ranked by resale as a share of retail. Hermès and a steel Rolex top it.

 Comparison

Chanel vs Hermès

Chanel rises faster at the till. Hermès wins on the way out.

 Watches

Watches that appreciate

Rolex list prices and the resale premium behind them.

 Calendar

When Chanel raises prices

Every sourced US increase on the Classic Flap, by month.

 Where to buy

Destination guides

Brand by country: shelf price, tax rules and what a visitor might pay.

 Method

How we work

Source tiers, dating rules, FX and what we refuse to guess.

The index as a table

Every item, first and latest sourced price.

ItemBrandFirst trackedLatestChangePer year
Chanel Classic Flap (Medium/11.12)Chanel$4,900 May 2016$11,700 Apr 2026+139%9.2%
Hermès Birkin 25 (Togo)Hermès$9,400 2016$13,500 2026+44%3.7%
Hermès Birkin 30 (Togo)Hermès$10,900 2016$14,900 2026+37%3.2%
Louis Vuitton Neverfull MM (Monogram)Louis Vuitton$1,260 2017$2,240 May 2026+78%6.4%
Louis Vuitton Speedy 30 (handle-only, Monogram)Louis Vuitton$890 2013$1,630 Apr 2025Stale+83%5.1%
Louis Vuitton Speedy Bandoulière 30 (Monogram, M46980)Louis Vuitton$1,740 Jan 2022$2,040 May 2026+17%3.7%
Rolex Submariner Date (steel, 116610LN → 126610LN)Rolex$8,950 Jan 2020$11,350 Oct 2026+27%3.6%
Rolex Cosmograph Daytona (steel, 116500LN → 126500LN)Rolex$12,400 Apr 2016$16,900 Oct 2026+36%3.0%
Cartier Love Bracelet (classic, yellow gold)Cartier$3,600 2008$7,950 Mar 2026+121%4.5%
Rolex GMT-Master II (steel 126710, Oyster bracelet)Rolex$10,700 2024$11,800 Oct 2026+10%3.6%
Rolex Datejust 41 (steel 126300, smooth bezel, Oyster)Rolex$7,900 Jan 2020$8,950 Oct 2026+13%1.9%
Rolex Day-Date 40 (yellow gold 228238)Rolex$38,500 2024$50,400 Oct 2026+31%10.3%
Rolex Oyster Perpetual 41 (steel, ref. 134300)Rolex$6,650 May 2025$7,050 Oct 2026+6%—
Rolex Sea-Dweller (steel 126600)Rolex$13,750 Aug 2025$14,550 Oct 2026+6%—
Rolex Explorer 40 (steel 224270)Rolex$7,700 Mar 2023$8,350 Oct 2026+8%2.3%
Audemars Piguet Royal Oak 15510ST (Selfwinding 41, steel)Audemars Piguet$31,900 Jan 2026$31,900 Sep 2026+0%—
Patek Philippe Nautilus 5811/1G (white gold)Patek Philippe$69,785 Oct 2022$82,021 Feb 2026+18%5.0%
Omega Speedmaster Moonwatch (310.30.42.50.01.001, Hesalite, bracelet)Omega$7,300 Jun 2025$7,800 Oct 2026+7%—
Omega Seamaster Diver 300M (210.30.42.20.03.001, blue, bracelet)Omega$6,200 Jun 2025$6,700 Oct 2026+8%—
Hermès Kelly 28 (Sellier, Epsom)Hermès$11,800 2023$14,400 Jan 2026+22%6.9%
Hermès Kelly 25 (Retourne, Togo)Hermès$10,900 2023$13,700 Jan 2026+26%7.9%
Hermès Mini Kelly 20 (Sellier, Epsom)Hermès$8,700 2023$11,400 Jan 2026+31%9.4%
Hermès Constance 18 (Epsom)Hermès$8,950 2024$9,700 Jan 2025Stale+8%—
Hermès Picotin Lock 18 (Clemence)Hermès$3,025 2023$3,975 Jan 2026+31%9.5%
Hermès Evelyne III 29 (Clemence)Hermès$3,650 2023$4,025 Jan 2025Stale+10%5.0%
Hermès Mini Lindy (Clemence)Hermès$6,650 2023$9,050 Jan 2026+36%10.8%
Chanel 2.55 Reissue (225, medium)Chanel$6,800 Jan 2021$11,700 Apr 2026+72%10.9%
Chanel 19 Bag (small)Chanel$5,100 Jan 2021$7,200 Apr 2026+41%6.8%
Chanel Boy Bag (old medium)Chanel$5,300 Jan 2021$7,400 Apr 2026+40%6.6%
Chanel Classic Wallet on Chain (WOC)Chanel$2,950 Jul 2021$3,850 Apr 2026+31%5.8%
Chanel Classic Mini Rectangular FlapChanel$4,000 Jan 2021$5,600 Apr 2026+40%6.6%
Louis Vuitton Keepall Bandoulière 55 (Monogram)Louis Vuitton$2,570 Jun 2024$2,780 May 2026+8%—
Louis Vuitton Alma BB (Monogram)Louis Vuitton$1,820 Jul 2024$2,000 May 2026+10%—
Louis Vuitton Speedy Bandoulière 25 (Monogram)Louis Vuitton$1,820 Jul 2024$1,980 May 2026+9%—
Lady Dior (medium, Cannage lambskin)Dior$5,200 Feb 2021$6,500 Aug 2026+25%4.1%
Dior Saddle Bag (Oblique jacquard)Dior$3,800 Feb 2021$4,400 Jul 2023Stale+16%6.3%
Goyard Saint Louis PM (Goyardine)Goyard$1,620 2022$1,890 Sep 2026+17%3.4%
Cartier Juste un Clou Bracelet (small model, yellow gold)Cartier$3,600 Apr 2023$4,180 Oct 2026+16%4.4%
Cartier Love Bracelet (small model, yellow gold)Cartier$4,750 Apr 2023$5,300 Oct 2026+12%3.2%
Van Cleef & Arpels Vintage Alhambra Bracelet (5 motifs, yellow gold, mother-of-pearl)Van Cleef & Arpels$4,600 2024$5,350 Oct 2026+16%5.6%
Rolex Submariner (no date, 124060)Rolex$9,100 2024$10,050 Oct 2026+10%3.7%
Rolex Explorer II (226570)Rolex$9,650 2024$10,600 Oct 2026+10%3.5%
Rolex Air-King (126900)Rolex$7,450 2024$8,150 Oct 2026+9%3.3%
Rolex Sky-Dweller (steel and white gold, 336934)Rolex$15,850 2024$17,750 Oct 2026+12%4.2%
Rolex Oyster Perpetual 36 (126000)Rolex$6,100 2024$6,750 Oct 2026+11%3.8%
Cartier Santos de Cartier (medium, steel, WSSA0029)Cartier$6,800 Apr 2023$8,400 Oct 2026+24%6.2%
Grand Seiko Snowflake (SBGA211)Grand Seiko$6,200 Oct 2024$6,900 Oct 2026+11%5.5%
Chanel 25 Bag (small, calfskin)Chanel$6,000 2025$6,700 Apr 2026+12%—
Louis Vuitton Pochette Métis (Monogram)Louis Vuitton$2,570 Jun 2024$2,840 May 2026+11%—
Louis Vuitton OnTheGo MM (Monogram)Louis Vuitton$3,100 Jun 2024$3,400 May 2026+10%—
Louis Vuitton Noé (Monogram)Louis Vuitton$1,840 Jul 2024$2,010 May 2026+9%—
Louis Vuitton Nano Speedy (Monogram)Louis Vuitton$1,760 Jun 2024$1,960 May 2026+11%—
Fendi Baguette (medium, brown FF jacquard)Fendi$3,290 Sep 2022$3,850 Apr 2026+17%4.5%
Prada Galleria (medium, Saffiano)Prada$2,390 2015$4,400 Aug 2026+84%5.4%
Bottega Veneta Andiamo (medium, Intrecciato)Bottega Veneta$4,900 2023$5,900 May 2026+20%5.7%
Chloé Paddington (2025 relaunch, grained leather)Chloé$2,750 Sep 2025$2,990 Oct 2026+9%—
Hermès Oran SandalHermès$700 2023$900 Jan 2026+29%8.7%
Tiffany HardWear Large Link Bracelet (yellow gold)Tiffany & Co.$13,600 Sep 2025$15,500 Jan 2026+14%—
Van Cleef & Arpels Vintage Alhambra Pendant (yellow gold, onyx, VCARA45800)Van Cleef & Arpels$2,830 Mar 2025$2,970 Oct 2026+5%—
Cartier Tank Must (large, steel, WSTA0136)Cartier$3,450 Sep 2025$3,900 Oct 2026+13%—
Vacheron Constantin Historiques Cornes de Vache 1955 (38.5 mm, pink gold, 5000H/000R-B059)Vacheron Constantin$58,500 Aug 2022$72,500 Oct 2026+24%5.3%
Ray-Ban Aviator Classic (RB3025 L0205, gold frame, G-15 green lenses, 58 mm)Ray-Ban$153 May 2018$191 Jun 2026+25%2.8%
Christian Louboutin So Kate 120 (black patent calf leather, ref. 3130694BK01)Christian Louboutin$775 May 2022$945 Oct 2026+22%4.6%

Also: Japan tax-free change, 1 Nov 2026 · Guias Rolex em português (Brasil)