Where it is cheapest
Rolex Cosmograph Daytona price by country
Cheapest for a visitor: Japan, about €12,832, roughly 23% below the Portuguese shelf price of €16,750.
| Country | Shelf price | In EUR | Visitor price (est.) | Date & source |
|---|---|---|---|---|
| Portugal | €16,750incl. 23% VAT | €16,750 | €14,238–15,075est. after refund | 16 Oct 2026rolex.comOfficial · rolex.com Portuguese locale; prices consistent with 23% VAT |
| France | €16,350incl. 20% VAT | €16,350−2.4% vs PT | €13,898–14,715est. after refund−14.6% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Italy | €16,650incl. 22% VAT | €16,650−0.6% vs PT | €14,153–14,985est. after refund−13.0% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Spain | €16,550incl. 21% VAT | €16,550−1.2% vs PT | €14,068–14,895est. after refund−13.5% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Germany | €16,200incl. 19% VAT | €16,200−3.3% vs PT | €13,770–14,580est. after refund−15.4% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| United Kingdom | £14,050incl. 20% VAT | €16,606−0.9% vs PT | €16,606no refund−0.9% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Switzerland | CHF 15,000incl. 8.1% VAT | €16,120−3.8% vs PT | €15,153–15,476est. after refund−8.6% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| United States | $16,900before sales tax | €15,079−10.0% vs PT | €15,079–16,624+ 0–10.25% sales tax−5.4% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| JapanCheapest for visitors | ¥2,499,200incl. 10% VAT | €14,115−15.7% vs PT | €12,83210% tax-free−23.4% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Brazil | R$ 142,800incl. local taxes | €25,195+50.4% vs PT | €25,195no refund assumed+50.4% vs PT shelf | 16 Oct 2026rolex.comOfficial |
Converted at the ECB euro reference rates of 2026-10-15 (1 EUR = 1.1208 USD, 0.8461 GBP, 0.9305 CHF, 177.06 JPY, 5.6679 BRL; ecb.europa.eu). Visitor price is an estimate for a non-resident tourist after the VAT refund, not a quote. EU 10–15% net of fees, Switzerland 4–6%, Japan 10% tax-free, UK none since 2021, US list excludes state sales tax. EU residents cannot reclaim VAT inside the EU and must declare goods bought outside it on return. Assumptions.
3.0% a year over 11 years. That ranks 40th of 42 items with at least two years of data. The sharpest sourced step was +11.9%, from $15,100 to $16,900 by Jan 2026. There were stretches with no change at all, so the rise came in bursts, not a steady drift.
Retail price, 2016 to 2026
Step chart. The line holds flat until the next sourced change; we plot only dated, sourced prices and never fill gaps. Hover or tap a point for detail. Sources: nuvinty.com, hodinkee.com, rolex.com.
Every sourced price
| Date | Price (USD) | Change | Source |
|---|---|---|---|
| Oct 2026 | $16,900 | 0.0% | rolex.comOfficialListed on the official US website, read 2026-10-16 |
| Jan 2026 | $16,900 | +11.9% | hodinkee.comPressAlso: rolexforums.comForum, rolex.comOfficial (rolex.com still lists $16,900, accessed 2026-10-16), watchcharts.comMarket data (WatchCharts retail $16,900 as of Sep 2026) |
| Mar 2023 | $15,100 | +2.0% | nuvinty.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source.126500LN launch |
| Jan 2023 | $14,800 | +1.7% | nuvinty.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source. |
| Jan 2022 | $14,550 | +10.6% | nuvinty.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source. |
| Jan 2020 | $13,150 | +6.0% | nuvinty.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source. |
| Apr 2016 | $12,400 | nuvinty.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source.116500LN launch (Hodinkee) |
Resale value
- Rolex (brand average)104% value retentionAs of Rebag Clair Report 2025 (published Dec 2025) , us.fashionnetwork.com
Resale figures carry their own date and are measured against the retail price at that time, not the current list price shown above.
Related
- Rolex Submariner Date (steel, 116610LN → 126610LN) price history
- Rolex GMT-Master II (steel 126710, Oyster bracelet) price history
- Rolex Datejust 41 (steel 126300, smooth bezel, Oyster) price history
- Rolex Day-Date 40 (yellow gold 228238) price history
- Rolex Oyster Perpetual 41 (steel) price history
- Rolex Sea-Dweller (steel 126600) price history
- All Rolex prices
- All watches on the index
Questions
How much is the Rolex Cosmograph Daytona (steel, 116500LN → 126500LN) now?
The latest sourced US list price price is $16,900 (Oct 2026), per rolex.com.
How much has the Rolex Cosmograph Daytona (steel, 116500LN → 126500LN) price increased?
From $12,400 in Apr 2016 to $16,900 in Oct 2026: +36% (about 3.0% a year), based on the sourced data points below.
Data checked 2026-10-16. Download the raw JSON. Found an error? The methodology explains how we source and correct.