Where it is cheapest
Rolex Submariner Date price by country
Cheapest for a visitor: Japan, about €8,641, roughly 24% below the Portuguese shelf price of €11,300.
| Country | Shelf price | In EUR | Visitor price (est.) | Date & source |
|---|---|---|---|---|
| Portugal | €11,300incl. 23% VAT | €11,300 | €9,605–10,170est. after refund | 16 Oct 2026rolex.comOfficial · rolex.com Portuguese locale; prices consistent with 23% VAT |
| France | €11,000incl. 20% VAT | €11,000−2.7% vs PT | €9,350–9,900est. after refund−14.8% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Italy | €11,200incl. 22% VAT | €11,200−0.9% vs PT | €9,520–10,080est. after refund−13.3% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Spain | €11,100incl. 21% VAT | €11,100−1.8% vs PT | €9,435–9,990est. after refund−14.0% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Germany | €10,950incl. 19% VAT | €10,950−3.1% vs PT | €9,308–9,855est. after refund−15.2% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| United Kingdom | £9,500incl. 20% VAT | €11,228−0.6% vs PT | €11,228no refund−0.6% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Switzerland | CHF 10,150incl. 8.1% VAT | €10,908−3.5% vs PT | €10,254–10,472est. after refund−8.3% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| United States | $11,350before sales tax | €10,127−10.4% vs PT | €10,127–11,165+ 0–10.25% sales tax−5.8% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| JapanCheapest for visitors | ¥1,683,000incl. 10% VAT | €9,505−15.9% vs PT | €8,64110% tax-free−23.5% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Brazil | R$ 96,000incl. local taxes | €16,937+49.9% vs PT | €16,937no refund assumed+49.9% vs PT shelf | 16 Oct 2026rolex.comOfficial |
Converted at the ECB euro reference rates of 2026-10-15 (1 EUR = 1.1208 USD, 0.8461 GBP, 0.9305 CHF, 177.06 JPY, 5.6679 BRL; ecb.europa.eu). Visitor price is an estimate for a non-resident tourist after the VAT refund, not a quote. EU 10–15% net of fees, Switzerland 4–6%, Japan 10% tax-free, UK none since 2021, US list excludes state sales tax. EU residents cannot reclaim VAT inside the EU and must declare goods bought outside it on return. Assumptions.
3.6% a year over 7 years. That ranks 34th of 42 items with at least two years of data. The sharpest sourced step was +10.4%, from $9,150 to $10,100 by Jan 2022. There were stretches with no change at all, so the rise came in bursts, not a steady drift.
Retail price, 2020 to 2026
Step chart. The line holds flat until the next sourced change; we plot only dated, sourced prices and never fill gaps. Hover or tap a point for detail. Sources: nuvinty.com, luxurybazaar.com, coronet.org, rolex.com.
Every sourced price
| Date | Price (USD) | Change | Source |
|---|---|---|---|
| Oct 2026 | $11,350 | 0.0% | rolex.comOfficialRolex.com US listing |
| Jan 2026 | $11,350 | +6.6% | coronet.orgBlogAlso: rolex.comOfficial (same price still on rolex.com, accessed 2026-10-16) |
| May 2025 | $10,650 | +2.4% | luxurybazaar.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source. |
| Jan 2025 | $10,400 | +1.5% | luxurybazaar.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source. |
| 2024 | $10,250 | +1.5% | luxurybazaar.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source. |
| Jan 2022 | $10,100 | +10.4% | nuvinty.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source. |
| Jan 2021 | $9,150 | +2.2% | nuvinty.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source. |
| Jan 2020 | $8,950 | nuvinty.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source.116610LN |
Resale value
- Rolex (brand average)104% value retentionAs of Rebag Clair Report 2025 (published Dec 2025) , us.fashionnetwork.com
Resale figures carry their own date and are measured against the retail price at that time, not the current list price shown above.
Related
- Rolex Cosmograph Daytona (steel, 116500LN → 126500LN) price history
- Rolex GMT-Master II (steel 126710, Oyster bracelet) price history
- Rolex Datejust 41 (steel 126300, smooth bezel, Oyster) price history
- Rolex Day-Date 40 (yellow gold 228238) price history
- Rolex Oyster Perpetual 41 (steel) price history
- Rolex Sea-Dweller (steel 126600) price history
- All Rolex prices
- All watches on the index
Questions
How much is the Rolex Submariner Date (steel, 116610LN → 126610LN) now?
The latest sourced US list price price is $11,350 (Oct 2026), per rolex.com.
How much has the Rolex Submariner Date (steel, 116610LN → 126610LN) price increased?
From $8,950 in Jan 2020 to $11,350 in Oct 2026: +27% (about 3.6% a year), based on the sourced data points below.
Data checked 2026-10-16. Download the raw JSON. Found an error? The methodology explains how we source and correct.