Where it is cheapest
Rolex GMT-Master II price by country
Cheapest for a visitor: Japan, about €8,974, roughly 23% below the Portuguese shelf price of €11,700.
| Country | Shelf price | In EUR | Visitor price (est.) | Date & source |
|---|---|---|---|---|
| Portugal | €11,700incl. 23% VAT | €11,700 | €9,945–10,530est. after refund | 16 Oct 2026rolex.comOfficial · rolex.com Portuguese locale; prices consistent with 23% VAT |
| France | €11,450incl. 20% VAT | €11,450−2.1% vs PT | €9,733–10,305est. after refund−14.4% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Italy | €11,650incl. 22% VAT | €11,650−0.4% vs PT | €9,903–10,485est. after refund−12.9% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Spain | €11,550incl. 21% VAT | €11,550−1.3% vs PT | €9,818–10,395est. after refund−13.6% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Germany | €11,350incl. 19% VAT | €11,350−3.0% vs PT | €9,648–10,215est. after refund−15.1% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| United Kingdom | £9,850incl. 20% VAT | €11,642−0.5% vs PT | €11,642no refund−0.5% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Switzerland | CHF 10,550incl. 8.1% VAT | €11,338−3.1% vs PT | €10,658–10,884est. after refund−7.9% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| United States | $11,800before sales tax | €10,528−10.0% vs PT | €10,528–11,607+ 0–10.25% sales tax−5.4% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| JapanCheapest for visitors | ¥1,747,900incl. 10% VAT | €9,872−15.6% vs PT | €8,97410% tax-free−23.3% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Brazil | R$ 99,700incl. local taxes | €17,590+50.3% vs PT | €17,590no refund assumed+50.3% vs PT shelf | 16 Oct 2026rolex.comOfficial |
Converted at the ECB euro reference rates of 2026-10-15 (1 EUR = 1.1208 USD, 0.8461 GBP, 0.9305 CHF, 177.06 JPY, 5.6679 BRL; ecb.europa.eu). Visitor price is an estimate for a non-resident tourist after the VAT refund, not a quote. EU 10–15% net of fees, Switzerland 4–6%, Japan 10% tax-free, UK none since 2021, US list excludes state sales tax. EU residents cannot reclaim VAT inside the EU and must declare goods bought outside it on return. Assumptions.
3.6% a year over 3 years. That ranks 33rd of 42 items with at least two years of data. The sharpest sourced step was +6.3%, from $11,100 to $11,800 by Jun 2026. There were stretches with no change at all, so the rise came in bursts, not a steady drift.
Retail price, 2024 to 2026
Step chart. The line holds flat until the next sourced change; we plot only dated, sourced prices and never fill gaps. Hover or tap a point for detail. Sources: luxurybazaar.com, rolex.com.
Every sourced price
| Date | Price (USD) | Change | Source |
|---|---|---|---|
| Oct 2026 | $11,800 | 0.0% | rolex.comOfficialListed on the official US website, read 2026-10-16 |
| Jun 2026 | $11,800 | +6.3% | luxurybazaar.comBlogAlso: rolex.comOfficial (rolex.com lists $11,800, accessed 2026-10-16)Steel GMT-Master II starting price; steel unchanged on 1 Jun 2026 |
| May 2025 | $11,100 | +2.8% | luxurybazaar.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source.US-only increase |
| Jan 2025 | $10,800 | +0.9% | luxurybazaar.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source. |
| 2024 | $10,700 | luxurybazaar.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source.126710 on Oyster |
Resale value
- Rolex (brand average)104% value retentionAs of Rebag Clair Report 2025 (published Dec 2025) , us.fashionnetwork.com
Resale figures carry their own date and are measured against the retail price at that time, not the current list price shown above.
Related
- Rolex Submariner Date (steel, 116610LN → 126610LN) price history
- Rolex Cosmograph Daytona (steel, 116500LN → 126500LN) price history
- Rolex Datejust 41 (steel 126300, smooth bezel, Oyster) price history
- Rolex Day-Date 40 (yellow gold 228238) price history
- Rolex Oyster Perpetual 41 (steel) price history
- Rolex Sea-Dweller (steel 126600) price history
- All Rolex prices
- All watches on the index
Questions
How much is the Rolex GMT-Master II (steel 126710, Oyster bracelet) now?
The latest sourced US list price price is $11,800 (Oct 2026), per rolex.com.
How much has the Rolex GMT-Master II (steel 126710, Oyster bracelet) price increased?
From $10,700 in 2024 to $11,800 in Oct 2026: +10% (about 3.6% a year), based on the sourced data points below.
Data checked 2026-10-16. Download the raw JSON. Found an error? The methodology explains how we source and correct.