Where it is cheapest
Cartier Santos de Cartier price by country
Cheapest for a visitor: Switzerland, about €7,147, roughly 16% below the Portuguese shelf price of €8,500.
| Country | Shelf price | In EUR | Visitor price (est.) | Date & source |
|---|---|---|---|---|
| Portugal | €8,500incl. 23% VAT | €8,500 | €7,225–7,650est. after refund | 16 Oct 2026cartier.comOfficial |
| France | €8,300incl. 20% VAT | €8,300−2.4% vs PT | €7,055–7,470est. after refund−14.6% vs PT shelf | 16 Oct 2026cartier.comOfficial |
| Italy | €8,450incl. 22% VAT | €8,450−0.6% vs PT | €7,183–7,605est. after refund−13.0% vs PT shelf | 16 Oct 2026cartier.comOfficial |
| Spain | €8,350incl. 21% VAT | €8,350−1.8% vs PT | €7,098–7,515est. after refund−14.0% vs PT shelf | 16 Oct 2026cartier.comOfficial |
| Germany | €8,250incl. 19% VAT | €8,250−2.9% vs PT | €7,013–7,425est. after refund−15.1% vs PT shelf | 16 Oct 2026cartier.comOfficial |
| United Kingdom | £7,250incl. 20% VAT | €8,569+0.8% vs PT | €8,569no refund+0.8% vs PT shelf | 16 Oct 2026cartier.comOfficial |
| SwitzerlandCheapest for visitors | CHF 7,000incl. 8.1% VAT | €7,523−11.5% vs PT | €7,071–7,222est. after refund−15.9% vs PT shelf | 16 Oct 2026cartier.comOfficial |
| United States | $8,400before sales tax | €7,495−11.8% vs PT | €7,495–8,263+ 0–10.25% sales tax−7.3% vs PT shelf | 16 Oct 2026cartier.comOfficial |
Converted at the ECB euro reference rates of 2026-10-15 (1 EUR = 1.1208 USD, 0.8461 GBP, 0.9305 CHF, 177.06 JPY, 5.6679 BRL; ecb.europa.eu). Visitor price is an estimate for a non-resident tourist after the VAT refund, not a quote. EU 10–15% net of fees, Switzerland 4–6%, Japan 10% tax-free, UK none since 2021, US list excludes state sales tax. EU residents cannot reclaim VAT inside the EU and must declare goods bought outside it on return. Assumptions.
6.2% a year over 4 years. That ranks 15th of 42 items with at least two years of data. The sharpest sourced step was +12.0%, from $7,500 to $8,400 by May 2026. There were stretches with no change at all, so the rise came in bursts, not a steady drift.
Retail price, 2023 to 2026
Step chart. The line holds flat until the next sourced change; we plot only dated, sourced prices and never fill gaps. Hover or tap a point for detail. Sources: watchuseek.com, reddit.com, luxurybazaar.com, cartier.com.
Every sourced price
| Date | Price (USD) | Change | Source |
|---|---|---|---|
| Oct 2026 | $8,400 | 0.0% | cartier.comOfficialListed on the official US website, read 2026-10-16 |
| May 2026 | $8,400 | +12.0% | luxurybazaar.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source.$7,750 → $8,400 on 21 May 2026 |
| Jun 2025 | $7,500 | +6.4% | reddit.comForumBlog-sourced only; not yet confirmed by an official, press or market-data source.Owner report: $7,050 on cartier.com in early April 2025, $7,500 by 15 Jun 2025 |
| May 2023 | $7,050 | +3.7% | watchuseek.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source.“SS Santos Medium increased from $6,800 to $7,050” (forum report) |
| Apr 2023 | $6,800 | watchuseek.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source.Price before the spring 2023 US increase (forum report) |
Resale value
- Cartier (brand average)87% value retentionAs of Rebag Clair Report 2025 (published Dec 2025) , us.fashionnetwork.com
Resale figures carry their own date and are measured against the retail price at that time, not the current list price shown above.
Related
Questions
How much is the Cartier Santos de Cartier (medium, steel, WSSA0029) now?
The latest sourced US retail price is $8,400 (Oct 2026), per cartier.com.
How much has the Cartier Santos de Cartier (medium, steel, WSSA0029) price increased?
From $6,800 in Apr 2023 to $8,400 in Oct 2026: +24% (about 6.2% a year), based on the sourced data points below.
Data checked 2026-10-16. Download the raw JSON. Found an error? The methodology explains how we source and correct.