Where it is cheapest
Rolex Explorer 40 price by country
Cheapest for a visitor: Japan, about €6,376, roughly 24% below the Portuguese shelf price of €8,350.
| Country | Shelf price | In EUR | Visitor price (est.) | Date & source |
|---|---|---|---|---|
| Portugal | €8,350incl. 23% VAT | €8,350 | €7,098–7,515est. after refund | 16 Oct 2026rolex.comOfficial · rolex.com Portuguese locale; prices consistent with 23% VAT |
| France | €8,100incl. 20% VAT | €8,100−3.0% vs PT | €6,885–7,290est. after refund−15.1% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Italy | €8,300incl. 22% VAT | €8,300−0.6% vs PT | €7,055–7,470est. after refund−13.0% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Spain | €8,200incl. 21% VAT | €8,200−1.8% vs PT | €6,970–7,380est. after refund−14.1% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Germany | €8,050incl. 19% VAT | €8,050−3.6% vs PT | €6,843–7,245est. after refund−15.6% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| United Kingdom | £6,950incl. 20% VAT | €8,214−1.6% vs PT | €8,214no refund−1.6% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Switzerland | CHF 7,500incl. 8.1% VAT | €8,060−3.5% vs PT | €7,577–7,738est. after refund−8.3% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| United States | $8,350before sales tax | €7,450−10.8% vs PT | €7,450–8,214+ 0–10.25% sales tax−6.2% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| JapanCheapest for visitors | ¥1,241,900incl. 10% VAT | €7,014−16.0% vs PT | €6,37610% tax-free−23.6% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Brazil | R$ 70,800incl. local taxes | €12,491+49.6% vs PT | €12,491no refund assumed+49.6% vs PT shelf | 16 Oct 2026rolex.comOfficial |
Converted at the ECB euro reference rates of 2026-10-15 (1 EUR = 1.1208 USD, 0.8461 GBP, 0.9305 CHF, 177.06 JPY, 5.6679 BRL; ecb.europa.eu). Visitor price is an estimate for a non-resident tourist after the VAT refund, not a quote. EU 10–15% net of fees, Switzerland 4–6%, Japan 10% tax-free, UK none since 2021, US list excludes state sales tax. EU residents cannot reclaim VAT inside the EU and must declare goods bought outside it on return. Assumptions.
2.3% a year over 4 years. That ranks 41st of 42 items with at least two years of data. The sharpest sourced step was +8.4%, from $7,700 to $8,350 by Jun 2026. There were stretches with no change at all, so the rise came in bursts, not a steady drift.
Retail price, 2023 to 2026
Step chart. The line holds flat until the next sourced change; we plot only dated, sourced prices and never fill gaps. Hover or tap a point for detail. Sources: monochrome-watches.com, luxurybazaar.com, rolex.com.
Every sourced price
| Date | Price (USD) | Change | Source |
|---|---|---|---|
| Oct 2026 | $8,350 | 0.0% | rolex.comOfficialListed on the official US website, read 2026-10-16 |
| Jun 2026 | $8,350 | +8.4% | luxurybazaar.comBlogAlso: rolex.comOfficial (rolex.com lists $8,350, accessed 2026-10-16) |
| Mar 2023 | $7,700 | monochrome-watches.comPressLaunch price |
Resale value
- Rolex (brand average)104% value retentionAs of Rebag Clair Report 2025 (published Dec 2025) , us.fashionnetwork.com
Resale figures carry their own date and are measured against the retail price at that time, not the current list price shown above.
Related
- Rolex Submariner Date (steel, 116610LN → 126610LN) price history
- Rolex Cosmograph Daytona (steel, 116500LN → 126500LN) price history
- Rolex GMT-Master II (steel 126710, Oyster bracelet) price history
- Rolex Datejust 41 (steel 126300, smooth bezel, Oyster) price history
- Rolex Day-Date 40 (yellow gold 228238) price history
- Rolex Oyster Perpetual 41 (steel) price history
- All Rolex prices
- All watches on the index
Questions
How much is the Rolex Explorer 40 (steel 224270) now?
The latest sourced US list price price is $8,350 (Oct 2026), per rolex.com.
How much has the Rolex Explorer 40 (steel 224270) price increased?
From $7,700 in Mar 2023 to $8,350 in Oct 2026: +8% (about 2.3% a year), based on the sourced data points below.
Data checked 2026-10-16. Download the raw JSON. Found an error? The methodology explains how we source and correct.