Where it is cheapest
Rolex Datejust 41 price by country
Cheapest for a visitor: Japan, about €6,794, roughly 24% below the Portuguese shelf price of €8,900.
| Country | Shelf price | In EUR | Visitor price (est.) | Date & source |
|---|---|---|---|---|
| Portugal | €8,900incl. 23% VAT | €8,900 | €7,565–8,010est. after refund | 16 Oct 2026rolex.comOfficial · rolex.com Portuguese locale; prices consistent with 23% VAT |
| France | €8,650incl. 20% VAT | €8,650−2.8% vs PT | €7,353–7,785est. after refund−15.0% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Italy | €8,800incl. 22% VAT | €8,800−1.1% vs PT | €7,480–7,920est. after refund−13.5% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Spain | €8,750incl. 21% VAT | €8,750−1.7% vs PT | €7,438–7,875est. after refund−14.0% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Germany | €8,600incl. 19% VAT | €8,600−3.4% vs PT | €7,310–7,740est. after refund−15.4% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| United Kingdom | £7,450incl. 20% VAT | €8,805−1.1% vs PT | €8,805no refund−1.1% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Switzerland | CHF 7,950incl. 8.1% VAT | €8,544−4.0% vs PT | €8,031–8,202est. after refund−8.8% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| United States | $8,950before sales tax | €7,985−10.3% vs PT | €7,985–8,804+ 0–10.25% sales tax−5.7% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| JapanCheapest for visitors | ¥1,323,300incl. 10% VAT | €7,474−16.0% vs PT | €6,79410% tax-free−23.7% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Brazil | R$ 75,400incl. local taxes | €13,303+49.5% vs PT | €13,303no refund assumed+49.5% vs PT shelf | 16 Oct 2026rolex.comOfficial |
Converted at the ECB euro reference rates of 2026-10-15 (1 EUR = 1.1208 USD, 0.8461 GBP, 0.9305 CHF, 177.06 JPY, 5.6679 BRL; ecb.europa.eu). Visitor price is an estimate for a non-resident tourist after the VAT refund, not a quote. EU 10–15% net of fees, Switzerland 4–6%, Japan 10% tax-free, UK none since 2021, US list excludes state sales tax. EU residents cannot reclaim VAT inside the EU and must declare goods bought outside it on return. Assumptions.
1.9% a year over 7 years. That ranks 42nd of 42 items with at least two years of data. The sharpest sourced step was +5.3%, from $8,500 to $8,950 by Jun 2026. There were stretches with no change at all, so the rise came in bursts, not a steady drift.
Retail price, 2020 to 2026
Step chart. The line holds flat until the next sourced change; we plot only dated, sourced prices and never fill gaps. Hover or tap a point for detail. Sources: nuvinty.com, luxurybazaar.com, rolex.com.
Every sourced price
| Date | Price (USD) | Change | Source |
|---|---|---|---|
| Oct 2026 | $8,950 | 0.0% | rolex.comOfficialListed on the official US website, read 2026-10-16 |
| Jun 2026 | $8,950 | +5.3% | luxurybazaar.comBlogAlso: rolex.comOfficial (rolex.com lists $8,950, accessed 2026-10-16)Steel Datejust 41 starting price |
| May 2025 | $8,500 | +4.3% | luxurybazaar.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source. |
| Jan 2025 | $8,150 | +1.2% | luxurybazaar.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source. |
| 2024 | $8,050 | 0.0% | luxurybazaar.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source. |
| Jan 2023 | $8,050 | +1.9% | nuvinty.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source. |
| Jan 2020 | $7,900 | nuvinty.comBlogBlog-sourced only; not yet confirmed by an official, press or market-data source.US table, citing aBlogtoWatch |
Resale value
- Rolex (brand average)104% value retentionAs of Rebag Clair Report 2025 (published Dec 2025) , us.fashionnetwork.com
Resale figures carry their own date and are measured against the retail price at that time, not the current list price shown above.
Related
- Rolex Submariner Date (steel, 116610LN → 126610LN) price history
- Rolex Cosmograph Daytona (steel, 116500LN → 126500LN) price history
- Rolex GMT-Master II (steel 126710, Oyster bracelet) price history
- Rolex Day-Date 40 (yellow gold 228238) price history
- Rolex Oyster Perpetual 41 (steel) price history
- Rolex Sea-Dweller (steel 126600) price history
- All Rolex prices
- All watches on the index
Questions
How much is the Rolex Datejust 41 (steel 126300, smooth bezel, Oyster) now?
The latest sourced US list price price is $8,950 (Oct 2026), per rolex.com.
How much has the Rolex Datejust 41 (steel 126300, smooth bezel, Oyster) price increased?
From $7,900 in Jan 2020 to $8,950 in Oct 2026: +13% (about 1.9% a year), based on the sourced data points below.
Data checked 2026-10-16. Download the raw JSON. Found an error? The methodology explains how we source and correct.