Where it is cheapest
Rolex Sea-Dweller price by country
Cheapest for a visitor: Japan, about €11,070, roughly 23% below the Portuguese shelf price of €14,450.
| Country | Shelf price | In EUR | Visitor price (est.) | Date & source |
|---|---|---|---|---|
| Portugal | €14,450incl. 23% VAT | €14,450 | €12,283–13,005est. after refund | 16 Oct 2026rolex.comOfficial · rolex.com Portuguese locale; prices consistent with 23% VAT |
| France | €14,100incl. 20% VAT | €14,100−2.4% vs PT | €11,985–12,690est. after refund−14.6% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Italy | €14,350incl. 22% VAT | €14,350−0.7% vs PT | €12,198–12,915est. after refund−13.1% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Spain | €14,200incl. 21% VAT | €14,200−1.7% vs PT | €12,070–12,780est. after refund−14.0% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Germany | €13,950incl. 19% VAT | €13,950−3.5% vs PT | €11,858–12,555est. after refund−15.5% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| United Kingdom | £12,150incl. 20% VAT | €14,360−0.6% vs PT | €14,360no refund−0.6% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Switzerland | CHF 13,000incl. 8.1% VAT | €13,971−3.3% vs PT | €13,133–13,412est. after refund−8.1% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| United States | $14,550before sales tax | €12,982−10.2% vs PT | €12,982–14,312+ 0–10.25% sales tax−5.6% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| JapanCheapest for visitors | ¥2,156,000incl. 10% VAT | €12,177−15.7% vs PT | €11,07010% tax-free−23.4% vs PT shelf | 16 Oct 2026rolex.comOfficial |
| Brazil | R$ 123,000incl. local taxes | €21,701+50.2% vs PT | €21,701no refund assumed+50.2% vs PT shelf | 16 Oct 2026rolex.comOfficial |
Converted at the ECB euro reference rates of 2026-10-15 (1 EUR = 1.1208 USD, 0.8461 GBP, 0.9305 CHF, 177.06 JPY, 5.6679 BRL; ecb.europa.eu). Visitor price is an estimate for a non-resident tourist after the VAT refund, not a quote. EU 10–15% net of fees, Switzerland 4–6%, Japan 10% tax-free, UK none since 2021, US list excludes state sales tax. EU residents cannot reclaim VAT inside the EU and must declare goods bought outside it on return. Assumptions.
+6% across the sourced points, which span less than two years, so no annual rate is given. The sharpest sourced step was +5.8%, from $13,750 to $14,550 by Jun 2026. There were stretches with no change at all, so the rise came in bursts, not a steady drift.
Retail price, 2025 to 2026
Step chart. The line holds flat until the next sourced change; we plot only dated, sourced prices and never fill gaps. Hover or tap a point for detail. Sources: watchcharts.com, luxurybazaar.com, rolex.com.
Every sourced price
| Date | Price (USD) | Change | Source |
|---|---|---|---|
| Oct 2026 | $14,550 | 0.0% | rolex.comOfficialListed on the official US website, read 2026-10-16 |
| Jun 2026 | $14,550 | +5.8% | luxurybazaar.comBlogAlso: rolex.comOfficial (rolex.com lists $14,550, accessed 2026-10-16) |
| Aug 2025 | $13,750 | watchcharts.comMarket data |
Resale value
- Rolex (brand average)104% value retentionAs of Rebag Clair Report 2025 (published Dec 2025) , us.fashionnetwork.com
- Rolex Sea-Dweller (steel 126600)≈$11,500 market vs $13,750 retail (−17%)As of WatchCharts, Aug 2025 Stale, watchcharts.com
Resale figures carry their own date and are measured against the retail price at that time, not the current list price shown above.
Related
- Rolex Submariner Date (steel, 116610LN → 126610LN) price history
- Rolex Cosmograph Daytona (steel, 116500LN → 126500LN) price history
- Rolex GMT-Master II (steel 126710, Oyster bracelet) price history
- Rolex Datejust 41 (steel 126300, smooth bezel, Oyster) price history
- Rolex Day-Date 40 (yellow gold 228238) price history
- Rolex Oyster Perpetual 41 (steel) price history
- All Rolex prices
- All watches on the index
Questions
How much is the Rolex Sea-Dweller (steel 126600) now?
The latest sourced US list price price is $14,550 (Oct 2026), per rolex.com.
How much has the Rolex Sea-Dweller (steel 126600) price increased?
From $13,750 in Aug 2025 to $14,550 in Oct 2026: +6% (over less than two years, so no annual rate is given), based on the sourced data points below.
Data checked 2026-10-16. Download the raw JSON. Found an error? The methodology explains how we source and correct.