Press & data

Figures you can cite

Every number on LuxuryPriceIndex carries the date it was read and a public source, usually the brand's own country website. Use them freely with a credit and a link (CC BY 4.0). Data checked 16 Oct 2026.

Headline figures

  • Rolex Datejust 41: a visitor buying in Japan pays an estimated €6,794, about 24% below the Portuguese shelf price of €8,900 (official prices read 16 Oct 2026; ECB rates of 15 Oct 2026).
  • Rolex Explorer II: a visitor buying in Japan pays an estimated €8,093, about 24% below the Portuguese shelf price of €10,600 (official prices read 16 Oct 2026; ECB rates of 15 Oct 2026).
  • Rolex Explorer 40: a visitor buying in Japan pays an estimated €6,376, about 24% below the Portuguese shelf price of €8,350 (official prices read 16 Oct 2026; ECB rates of 15 Oct 2026).
  • Rolex Submariner: a visitor buying in Japan pays an estimated €7,675, about 24% below the Portuguese shelf price of €10,050 (official prices read 16 Oct 2026; ECB rates of 15 Oct 2026).
  • Rolex Oyster Perpetual 36: a visitor buying in Japan pays an estimated €5,117, about 24% below the Portuguese shelf price of €6,700 (official prices read 16 Oct 2026; ECB rates of 15 Oct 2026).
  • Rolex in Japan: median of 12 models, a non-EU visitor pays 23.5% less than the Portuguese shelf price; a Brazilian resident who declares the watch pays 26.3% less than in Brazil (rolex.com, read 16 Oct 2026). Japan moves to a refund-at-departure tax-free system on 1 Nov 2026.

Visitor prices are estimates after the tourist tax refund, not quotes. Method: methodology. Full tables: compare by country, destination guides.

How to credit

Source: LuxuryPriceIndex (luxurypriceindex.com), official prices read 16 Oct 2026.

Embed a chart

Key items have an embeddable price-history chart at /embed/<item>/, with the source line built in. Available now: Rolex Datejust 41, Rolex Explorer II, Rolex Explorer 40, Rolex Submariner, Rolex Oyster Perpetual 36, Rolex Submariner Date, Rolex Sky-Dweller, Rolex Day-Date 40, Rolex Sea-Dweller, Rolex Cosmograph Daytona, Chanel Classic Flap. Example (Chanel Classic Flap (Medium/11.12)):

<iframe src="https://luxurypriceindex.com/embed/chanel-classic-flap-medium/" width="100%" height="420" style="border:0" title="Chanel Classic Flap (Medium/11.12) price history" loading="lazy"></iframe>

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Raw data

Contact

Data questions or a figure for a story: hello@luxurypriceindex.com. We are an independent editorial team and do not take payment from the brands we track.